Jurien Bay is located two hours north of Perth, on Western Australia's scenic coastal highway, Indian Ocean Drive. Jurien Bay is the only town not bypassed by the new highway, which is now the major coastal route for holiday makers heading anywhere north in the state be it the Midwest, the Gascoyne, the Pilbara or the Kimberley.

 

While the major industries which have supported the town historically have been crayfishing, tourism and agriculture, Jurien Bay experienced a boom in development in the years leading up to the completion of Indian Ocean Drive. New suburbs opened up to the south of the town at Beachridge Estate, and Seagate Marina Estate to the north. Several new developments offer acreage blocks at Marine Fields, Jurien Bay Heights, Alta Mare and Hill River. Jurien Bay Marina was completed in 1988 and offers boat lifting and storage. The airfield, only minutes from the town centre, is bitumen with a pilot-operated lighting system. 

 

Tourism activities include diving, fishing charters, golf, tennis, bowls, skydiving, bush-walking and wildflower touring, and kayak tours. Jurien Bay's beaches are second to none, and the islands and reefs of the Jurien Bay Marine Park are a haven for a large variety of marine and wildlife. The Jurien Bay Marine Park has been recognised as unique in the world due to the mixture of tropical and temperate species from the prevailing Leeuwin Current. Opportunities for new tourism based businesses are numerous. If you have ever considered a sea-change and running your own tourism business, now is the time and Jurien Bay is the place.

 

Jurien Bay offers enormous opportunities for entrepreneurs and investors, and is poised on the verge of an exciting period of growth and development. The Chamber welcomes enquiries from potential business developers, and encourages existing Jurien businesses to get behind the Chamber to help us to make our voice heard by local and state government in determining the strategies which will further develop the town.